audc

robert's thesis updated

Robert Sumrell's Muzak thesis seems to go away every time I move servers. It's been down for a while, but I've put it up again here.

This project launched AUDC and was an exceptional example of how conceptual thought can inform architectural design.

 

 

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this will kill that

AUDC presented our first studio yesterday at school. The studio abstract follows, below.

Advanced Studio V
Fall 2007
Kazys Varnelis
Robert Sumrell
AUDC
Columbia University
Graduate School of Architecture, Planning, and Preservation

This Will Kill That

This studio begins with our observation that the process of building cannot keep pace with the conceptual ambitions of architecture. Buildings are dead before they are built.Take CCTV—endlessly hyped, it is the building of the year, complete with a MoMA exhibition on it even before it is finished. Who will want to see it now? Oversaturated in media, its Bilbao-Effect already spent in a junkspace of print, CCTV, like many buildings, is exhausted in advance of its occupation. Buildings today exist for the media, for journals, for books, for the Web. Even when constructed they serve chiefly as visual wonders to see during sporting events on television or as backdrops for photoshoots in fashion magazines. In this radical present—a condition in which the past and the future become impossible to conceive of—critical architecture is so slow and expensive as to be nonexistent. We set out to seek other strategies and to look within architecture to seek what intelligence it still has to offer.

If today the building is an after-effect of media, our method is to go against logic and turn back to it. This studio is conceptual, aimed at developing arguments and polemics, but it sets out to do so using the tools of the architect. Dispensing with the prospect of realizing buildings as constructions of matter, we instead maintain that buildings can be constructions of thought, conceptual machines that produce arguments and state positions.

Although we expressly abandon any interest in construction, we nevertheless aim at designing buildings, or rather conceptual structures that look and perform very much like buildings. Against the dominant forms of architectural education today, this is not a scripting studio, nor a place for unbuildable Hollywood fantasy, nor is it a last refuge of the real or its friend, tired from too many hours surfing the Internet, the hand. Against these outmoded positions, we propose architecture based on rigorous design, architecture as a system of thought that makes abstract knowledge experiential and conceptual thought objective, rigorous and understandable. In setting out to design buildings not diagrams, our goal is to see what the world is telling us, not what we are telling the world.

Rather than lamenting the servility of architecture to media, we engage media head on, not innocently, but rather as a praying mantis embraces her mate. 

Long ago, Victor Hugo suggested that the book will kill the building. As a dominant producer of social meaning and order, it did. But now the book is dying. This studio examines the crisis of the library, one of the oldest and most important institutions in society.

The goal of architecture has long been to become incorporated into the library, to be absorbed into the flimsy papers that would be placed on the stacks. If this will kill that, that was a suicidal masochist who wanted to die. Libraries are repositories of dead information, where things go to expire. Architecture knew this, but still always desired the stillness of the book as its real goal. Nor were architects somehow more perverted than anyone else. On the contrary, as Freud suggested in Beyond the Pleasure Principle, the universal goal of life is stillness. The library gave us what we wanted, a tomb we could all dwell in, a place in which thought would quiet down once and for all, a place of silence in which noise and disruption was forbidden.

Under pressure from the pornographic thrill of the Internet, libraries, like architecture, are themselves dying. Year after year, circulation plummets and readership declines. Paradoxically, however, as both architecture and the library expire, they become pervasive. If buildings are obsolete (the current building boom being analogous to the manic expansion of Borders and Barnes and Noble in the last two decades), the strategies of architecture have become pervasive. Design is now everywhere. The tools of architecture are accessible to anyone.

The Internet and digital technology has made the library's promise of access to knowledge laughable. One hard drive is now capable of holding as much data as a medium-sized city library. In spite of this, libraries are special places. Not only is the Internet (like television) largely filled with garbage, more importantly, books are the first products of immaterial production, and thus they anticipate the dominant economic order of the information economy. But they are also their own worst enemies, heavy objects that lie inertly, gathering choking mold and dust. Still, libraries are ideal research sites for architects, their systems of organization clear, conceptual diagrams of knowledge. As these systems of classification are undone by a world in which "everything is miscellaneous," and Open Source software and peer-to-peer file sharing annihilate any concept of property, the uniqueness and even the physicality of the objects in libraries is threatened. For any book, even the most expensive would be much more valuable if you could perform a full text search on it, something Google understands full well. Soon, books may not be valuable except for the odd collector item. When they wear out, nobody will care.

But is that the fate of the library? Against the idea of the library as a base for knitting clubs and youth sex leagues or as an Internet café for the homeless, we propose to investigate the institution itself as a system of conceptual thought, and as a form of social organization. Thus, the library becomes an ideal place for architecture to re-discover its own methods of thought, its theoretical purposes.
 
Exit Utopia:  Architectural Provocations 1956-76. New York, NY: Prestel Pub, 2005.
Agamben, Giorgio. The Man without Content. Stanford, Calif: Stanford University Press, 1999.
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Barthes, Roland. Mythologies. New York: Hill and Wang, 1972.
Baudrillard, Jean. The System of Objects. New York: Verso, 1996.
———. Screened Out. London ; New York: Verso, 2002.
Baudrillard, Jean, Paul Foss, and Julian Pefanis. The Revenge of the Crystal:  Selected Writings on the Modern Object and Its Destiny, 1968-1983. London ; Concord, Mass: Pluto Press in association with the Power Institute of Fine Arts, University of Sydney, 1990.
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Branzi, Andrea. The Hot House:  Italian New Wave Design. 1st MIT Press ed. [Cambridge, Mass.]: MIT Press, 1984.
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Branzi, Andrea, and Germano Celant. Andrea Branzi:  The Complete Works. New York: Rizzoli, 1992.
Carpo, Mario. Architecture in the Age of Printing:  Orality, Writing, Typography, and Printed Images in the History of Architectural Theory. Cambridge, Mass: MIT Press, 2001.
Castells, Manuel. The Rise of the Network Society. 2nd ed. Oxford ; Malden, Mass: Blackwell Publishers, 2000.
Cavallo, Guglielmo, Roger Chartier, and Lydia G. Cochrane. A History of Reading in the West, Studies in Print Culture and the History of the Book. Amherst: University of Massachusetts Press, 1999.
Chandler, Alfred D, and James W. Cortada. A Nation Transformed by Information:  How Information Has Shaped the United States from Colonial Times to the Present. New York: Oxford University Press, 2000.
Chartier, Roger. Forms and Meanings:  Texts, Performances, and Audiences from Codex to Computer, New Cultural Studies. Philadelphia: University of Pennsylvania Press, 1995.
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Chartier, Roger, and Lydia G. Cochrane. Cultural History:  Between Practices and Representations. Ithaca, N.Y: Cornell University Press, 1988.
Clark, T. J. Farewell to an Idea:  Episodes from a History of Modernism. New Haven: Yale University Press, 1999.
Colomina, Beatriz, and Joan Ockman. Architectureproduction, Revisions—Papers on Architectural Theory and Criticism. New York, NY: Princeton Architectural Press, 1988.
Couldry, Nick, and Anna McCarthy. Mediaspace:  Place, Scale, and Culture in a Media Age, Comedia. London ; New York: Routledge, 2004.
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Eisenman, Peter. Ten Canonical Buildings:  1950-2000. 1st ed. New York, NY: Rizzoli International Publications, 2008.
Foucault, Michel. Discipline and Punish:  The Birth of the Prison. 2nd Vintage ed. New York: Vintage Books, 1995.
Freud, Sigmund. Totem and Taboo; Some Points of Agreement between the Mental Lives of Savages and Neurotics. [Rev. ed. New York: Norton, 1952.
Freud, Sigmund, and James Strachey. Beyond the Pleasure Principle. New York: Liveright, 1970.
Galloway, Alexander R. Protocol:  How Control Exists after Decentralization. Cambridge, Mass: MIT Press, 2004.
Hardt, Michael, and Antonio Negri. Empire. Cambridge, Mass: Harvard University Press, 2000.
Harris, Daniel. Cute, Quaint, Hungry, and Romantic:  The Aesthetics of Consumerism. 1st ed. New York: Basic Books, 2000.
Ito, Toyo. Toyo Ito:  Blurring Architecture. Milano: Charta, 1999.
Ito, Toyo, and Andrea Maffei. Toyo Ito:  Works, Projects, Writings, Documenti Di Architettura. Milano: Electa, 2002.
Jackson, John Brinckerhoff, and Ervin H. Zube. Landscapes: Selected Writings of J. B. Jackson. [Amherst]: University of Massachusetts Press, 1970.
Jenkins, Henry. Convergence Culture:  Where Old and New Media Collide. New York: New York University Press, 2006.
Koolhaas, Rem, Bruce Mau, Jennifer Sigler, Hans Werlemann, and Office for Metropolitan Architecture. Small, Medium, Large, Extra-Large:  Office for Metropolitan Architecture, Rem Koolhaas, and Bruce Mau. New York, N.Y: Monacelli Press, 1995.
Lacan, Jacques. Écrits:  A Selection. New York: Norton, 1977.
———. The Four Fundamental Concepts of Psycho-Analysis. New York: W.W. Norton, 1981.
Mattern, Shannon Christine. Public Places, Info Spaces:  Creating the Modern Urban Library. Washington: Smithsonian Books, 2005.
———. The New Downtown Library:  Designing with Communities. Minneapolis: University of Minnesota Press, 2007.
McLuhan, Marshall. The Gutenberg Galaxy; the Making of Typographic Man. [Toronto]: University of Toronto Press, 1962.
Mies van der Rohe, Ludwig, and Moisés Puente. Conversations with Mies Van Der Rohe. 1st ed. New York: Princeton Architectural Press, 2008.
Palmer, Alvin E, and M. Susan Lewis. Planning the Office Landscape. New York: McGraw-Hill, 1977.
Rattenbury, Kester. This Is Not Architecture:  Media Constructions. London ; New York: Routledge, 2002.
Scarry, Elaine. The Body in Pain:  The Making and Unmaking of the World. New York ; Oxford: Oxford University Press, 1985.
Starr, Paul. The Creation of the Media:  Political Origins of Modern Communications. New York: Basic Books, 2004.
Stewart, Susan. On Longing:  Narratives of the Miniature, the Gigantic, the Souvenir, the Collection. 1st paperback ed. Durham: Duke University Press, 1993.
Sumrell, Robert, and Kazys Varnelis. Blue Monday:  Stories of Absurd Realities and Natural Philosophies. Barcelona: Actar, 2007.
Turner, Fred. From Counterculture to Cyberculture:  Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago: University of Chicago Press, 2006.
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ether presentation

I put together the following presentation on AUDC's Ether project for my friend Lev Manovich's Software Studies workshop. If you haven't read Blue Monday, this is a brief introduction to the first of three key projects.

 

gospel of judas

Robert Sumrell and I recently made available an updated version of AUDC's Gospel of Judas on David Dodge's Portabledocument site.

The Gospel of Judas was originally published for an installation of One Wilshire at Andrea Zittel's High Desert Test Sites.

See here.

gospel of judas cover

 

on the press catching up

Yesterday, within the space of five minutes two stories from the major media outlets struck me as hilarious.

The first was from Wired. Some five years after the first show I had at CLUI about One Wilshire, they have a gallery of photographs of the place at Wired.com. Seems like little has changed. Seems like they didn't bother to do anything with the copy of Blue Monday we sent them except get a good idea or two for a somewhat belated photo piece. Seems like they couldn't get any better shots even with their professional team. Wired's looking tired. What's up with that, Chris? I mean really, at least they could have asked Nicholas Carr and me to talk about One Wilshire and the future of such data hotels. THAT would have been interesting. Ah, but you have to love the media. That's why we academics do believe in searching for prior art on a topic and citing it. Even if it means we have to try harder to be original, it makes what we do write about so more interesting.  

Here's a standing offer to Chris and other editors of major technology magazines: give me a theme issue to edit and I'll give you something worth grabbing off the newsstands, not a rehash of five year old work. 

The second was from the New York Times and was entitled "How the Bubble Stayed Under the Radar." In trying to account for the longevity of the bubble, this piece had a bit more content, but its first premise—that nobody saw the bubble coming—was strange. I think I've been talking about it since 2003 or so. Has nobody else noticed? I guess this blog's readership is only in the thousands…

Anyway, this was a classic bubble: only the very deluded believed otherwise (or the very calculating—on a foreign exchange basis, there is no bubble…an American house that has doubled in price since 2002 has seen no gain vs. its value in Euros…but if then that leads you to think of what happened to salaries in the US under GWB). Everyone else (and this means you, real estate agents and bankers) knew it would collapse, they just wanted to cash out first. (financial disclaimer: I got rid of all the REITs in our 401k's a couple of years ago and put them into global equities).

It's still rather surprising to me that Manhattan continues its bubbley behavior. Maybe when the Europeans realize just how little their fabulous investment is netting them given the falling dollar, they'll wise up. Maybe when the most interesting and talented Manhattanites begin to flee in droves to other cities (but where? not many candidates in this country? probably to Europe), it'll begin to happen. 

Most of all, however, I'm amazed by architects. Due to the time involved in making buildings and the heaviness of the capital needed, architecture is traditionally a slow profession. Still, can it really be that architects haven't noticed that the boom is over? Sure, China and Dubai have kept the system on life support, but construction in the former is going to cease the moment the Olympics start and the latter is merely another mad boom economy, entirely fueled by debt (see here). When collapse comes it will be grim and sustained. All too well I remember the recession of the 90s (or that of the 80s) when architects had great opportunities to work at the local café.  

But those of us who have been diligently working in the field of the expanded architect will still be here, welcoming your new ideas with open arms. Now more than ever, working on the periphery to expand what architecture is and what architecture can do is critical for the future of the profession.   

 

 

muzak fills the deadly silences

An excerpt from Blue Monday:

Muzak developed during the era of Art Deco architecture and “jazzy” design. Like Art Deco, Muzak was meant to inspire office workers to move along to the increasingly fast pace of the modern corporation. Just as design and architecture evolved from Art Deco to the International Style, Muzak moved to the Stimulus Progression.

The streamlined geometry of Art Deco design attempted to mask the repetitive nature of office work with a representation of the speed and tempo of modern music. But Art Deco failed to keep its promise: fixed in architectural form, it could only represent change, and was not itself capable of changing over time. As workers grew accustomed to Art Deco, they grew bored of it, associate its forms with the overheated exuberance of the 1920s and the desperate salesmanship of the Great Depression. As International Style modern architecture spread in the postwar era, Muzak spread with it. Muzak punctuated activity on the floors of the Johnson Wax Company building, Lever House, the Seagram building, the Chase Manhattan bank building, the Pan Am building, the Sears Tower, the Apollo XI command module and countless other modernist structures. Muzak is the hidden element in every Ezra Stoller photograph of a modernist office interior. By 1950, some 50 million people heard Muzak every year.

Muzak made modernism palatable sonically. The new, hermetically sealed office buildings that the glass curtain wall and postwar air conditioning system permitted were capable of blocking out distracting sounds from outside, but without these sounds, two new conditions emerged. In some areas, office machines, building control systems, and fellow employees became more distracting while in others, you simply had too much quiet making the artificial lack of environmental sound uncomfortably noticeable. Broadcasting Muzak ensured a superior, controlled background condition.

Muzak’s slogan during this period was “Muzak fills the deadly silences.” But Muzak isn’t just invisible to the eyes, in the company’s own words, Muzak “is meant to be heard, but not listened to.” Aimed at a subliminal level, the immaterial gestures of the Stimulus Progression were neither ornamental nor representational, but rather physiological. Workers did not think about Muzak, they were programmed by it. As soon as Muzak received any requests for songs, they immediately removed them from the library. Like the Fordist worker, Muzak that drew attention to itself was deemed unsuccessful and dismissed.

By filling the deadly silences, Muzak supported modernism and made the impersonality of the Fordist management system more palatable. In bridging melody (individuality) and monotony (the abstract field), Muzak provided an element of accommodation against a background of abstraction, acting as a palliative for both the modern office and for modern architecture. Interactions between individuals that would otherwise have been uncomfortable, such as disciplinary reprimands, terminations, and general office tension could all be alleviated by its soothing background tones.

Composed almost exclusively of love songs stripped of their lyrics, the Stimulus Progression provided a gentle state of erotic arousal throughout the day. Desire, union, and disappointment could all be felt collectively, albeit subconsciously, thereby adding color to the day and blunting the impact of such emotions when real life erupted in the workplace. James Keenen, Ph.D., the Chairman of Muzak’s Board of Scientific Advisors concluded that “Muzak promotes the sharing of meaning because it massifies symbolism in which not few but all can participate.” Muzak provided the same symbolic experience as the pre-Industrial song did, but this sharing of meaning happened below the threshold of consciousness.

superbrutalism: a case study

The thesis that Robert Sumrell did at SCI_Arc in fall of 2000 on "Superbrutalism" still stuns me years later. 

It began AUDC.

braun record player

 

quartzsite

It's January, which means that Quartzsite is in full bloom. See more at AUDC's site or just get Blue Monday

photo of smithsonesque rocks at quartzsite

 

 

the city unplugged

On Monday at 6.30, I will be speaking at a Columbia event that looks at the role of urban models in three recent ACTAR publications.

The City Unplugged

Do urban models still exist? Three Columbia authors present three books on (urban) conditions, tales and trajectories that challenge what it means to talk about the "city" today.

Kadambari Baxi, Barnard + Reinhold Martin, GSAPP
Authors of: Multi-National City (ACTAR, 2007)

Daniela Fabricius (M.Arch 03), PennDesign/ Pratt
Author of: 100% Favela (ACTAR, 2007)

Kazys Varnelis, GSAPP
Author of: Blue Monday (ACTAR, 2007)

Moderated by: Michael Kubo, ACTAR

city unplugged

NMF Blue Monday review

Another review of AUDC's Blue Monday, this time from Molly Hankwitz at New Media Fix.

 

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